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Journal on Management From the publishers of THE HINDU BUSINESS LINE

	THE POWER OF BRANDING	Theme - When brands beckon	Making sense of branding Why brands area more relevant now than ever before by S. Ramachander
	The brand is a 'forgetment' The true-blue brand is one that doesn't demand your decision at all by Harish Bijoor	'Capture more share of consumers' lives' Interview with Dr Erich Joachimsthaler, CEO, Vivaldi Partners. by Vinay Kamath	Branding in the next decade What lies ahead for marketers. by D. Shivakumar
	Long live the brand What can sustain, a thought in the hearts and minds of consumers. by Ramanujam Sridhar	The Future of Competition An interview with Prof Venkat Ramaswamy, co-author of the best-selling book.	How Kerala became God's Own Country The campaign that put the State on the world tourism map. by C. J. Punnathara and Sankar Radhakrishnan
	Architect your brand Building relationships and linkages across an organisation. by Meeta Malhotra	Are we pulling together Revisiting integrated marketing communications. by S. Suresh Kumar	From contempt to admiration Bored, unhappy and contemptuous employees pose a bigger danger than competition. by Hemant Karandikar
	Unlocking the value inside brands Understanding what brands are worth. by David Haigh and M. Unni Krishnan

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