Vol 04 Iss 01
(pdf)
Praxis Logo
Journal on Management
From the publishers of THE HINDU BUSINESS LINE
Volume: 4 Issue: 1 January 2003
Contents
(pdf)

Business is all about marketing!

Isn't it? And, that's what this issue of Praxis, Business Line's journal on management, focuses on. It brings together a collection of essays and experiences of some of the top management, marketing and advertising experts who look to the future to see how this fascination discipline is evolving and being redefined. The future, as they say, is here. Read all about it in this issue.

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The way we were, but no longer
by Sankar Radhakrishnan
In good nick, and still going
On the power and benefits of advertising.
by Sam Balsara
Build brands with a personality
Interview with brand guru David Aaker.
by Sankar Radhakrishnan
Marketing's tomorrow
Understanding the changing marketing environment.
by Shunu Sen & Anupam Yog
The Connected Life
The future of online shopping and commerce
by Ajit Balakrishnan
Are we ready for this?
A tongue-in-cheek look at CRM in the future.
by M. Muhamed
Outsourcing marketing
It's not just outsourced manufacturing anymore.
by Chandu Nair
Crafting customer-managed relationships
It's no longer CRM, but CMR.
by Patricia Seybold
The rebirth of marketing
Marketing is seeing a revival in a number of ways.
by S. Ramachander
Stealing the rural show
Why haven't companies cashed in on opportunities?
by Pradeep Kashyap
Organised retailing, forging ahead
The growth of modern formats.
by K. Radhakrishnan
Earning customer loyalty
A company's most precious asset is the existing customer base
by M.Muhamed
New, improved marketing
The days ahead promise an exciting journey.
by Harish Bijoor
Going global
New attitudes, sensitivity to other cultures are what global managers need.
by K. Natarajan

Business Line - The Hindu
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