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Resources
Rural MarketingCorpn Bank plans more rural branches (December 08, 2004)
Unshackling rural markets — Key vectors of an overdue agenda (October 21, 2004)
Insurance and rural market — Cost-effective delivery system holds the key (September 24, 2004)
MFs get a breather on rural branches (September 15, 2004)
`Marketing must permeate to the grassroots' (August 19, 2004)
Mumbai to host FICCI rural marketing meet (August 18, 2004)
The rural promise (August 12, 2004)
On the tech trail (March 11, 2004)
Birla Sun Life Insurance plans to tap rural biz (December 23, 2004)
Hindustan Lever launches I-Shakti service in AP (November 04, 2004)
`Special strategies needed for rural markets' (November 01, 2004)
Airtel to tap rural markets in AP (October 22, 2004)
`Weather still best guide to rural demand' (October 18, 2004)
`Understanding rural consumer psyche key to success' (October 09, 2004)
`Reaching remotest destinations a big challenge for rural marketing' (October 06, 2004)
FICCI summit to explore rural marketing strategies (October 04, 2004)
Tata AIG bullish on rural markets (October 02, 2004)
Countryside attracts hypermarkets (September 25, 2004)
Ion Exchange to tap rural water purification market (September 04, 2004)
`It's time to tap rural goldmine' (August 07, 2004)
Seminar to discuss issues on rural marketing (July 16, 2004)
ING Vysya Life to tap rural market via MFL network (July 01, 2004)
Max New York Life mulls new biz models to expand coverage — Plans separate unit for rural ins (May 27, 2004)
Coke plans to reach more villages (May 14, 2004)
LG Electronics to power up in rural India (May 07, 2004)
Village youth turn brand ambassadors (March 19, 2004)
IRDA chief for products with rural bias (March 12, 2004)
ITC plans rural supermalls at its hubs (March 03, 2004)
It's all in the family (March 01, 2004)
Coca-Cola marketing event (February 17, 2004)
Selling in Rural India (February 16, 2004)
LG Electronics to focus more on rural marketing (January 25, 2004)
Unshackling rural markets — For authentic engagement, first (October 20, 2004)
Selling in Rural India (February 16, 2004)
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