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Rural Marketing
  • Corpn Bank plans more rural branches (December 08, 2004)
  • Unshackling rural markets — Key vectors of an overdue agenda (October 21, 2004)
  • Insurance and rural market — Cost-effective delivery system holds the key (September 24, 2004)
  • MFs get a breather on rural branches (September 15, 2004)
  • `Marketing must permeate to the grassroots' (August 19, 2004)
  • Mumbai to host FICCI rural marketing meet (August 18, 2004)
    Catalyst
  • The rural promise (August 12, 2004)
  • On the tech trail (March 11, 2004)
    Marketing
  • Birla Sun Life Insurance plans to tap rural biz (December 23, 2004)
  • Hindustan Lever launches I-Shakti service in AP (November 04, 2004)
  • `Special strategies needed for rural markets' (November 01, 2004)
  • Airtel to tap rural markets in AP (October 22, 2004)
  • `Weather still best guide to rural demand' (October 18, 2004)
  • `Understanding rural consumer psyche key to success' (October 09, 2004)
  • `Reaching remotest destinations a big challenge for rural marketing' (October 06, 2004)
  • FICCI summit to explore rural marketing strategies (October 04, 2004)
  • Tata AIG bullish on rural markets (October 02, 2004)
  • Countryside attracts hypermarkets (September 25, 2004)
  • Ion Exchange to tap rural water purification market (September 04, 2004)
  • `It's time to tap rural goldmine' (August 07, 2004)
  • Seminar to discuss issues on rural marketing (July 16, 2004)
  • ING Vysya Life to tap rural market via MFL network (July 01, 2004)
  • Max New York Life mulls new biz models to expand coverage — Plans separate unit for rural ins (May 27, 2004)
  • Coke plans to reach more villages (May 14, 2004)
  • LG Electronics to power up in rural India (May 07, 2004)
  • Village youth turn brand ambassadors (March 19, 2004)
  • IRDA chief for products with rural bias (March 12, 2004)
  • ITC plans rural supermalls at its hubs (March 03, 2004)
  • It's all in the family (March 01, 2004)
  • Coca-Cola marketing event (February 17, 2004)
  • Selling in Rural India (February 16, 2004)
  • LG Electronics to focus more on rural marketing (January 25, 2004)
    Opinion
  • Unshackling rural markets — For authentic engagement, first (October 20, 2004)
  • Selling in Rural India (February 16, 2004)


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