Financial Daily from THE HINDU group of publications
Thursday, March 28, 2002
Financial Daily from THE HINDU group of publications Thursday, March 28, 2002 |
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COLUMNS IMAGES 
Customer reactions make for great adsA customer's words of appreciation have a greater impact than the spiel churned out by endorsers, minor or major, in an advertisement. More SHOP TALK What do you want from marketing? The job of a company's marketing programme is not to increase sales - or even to make sales. It is to create customers. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 |
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