Financial Daily from THE HINDU group of publications
Thursday, March 28, 2002

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Customer reactions make for great ads
A customer's words of appreciation have a greater impact than the spiel churned out by endorsers, minor or major, in an advertisement. More

SHOP TALK


What do you want from marketing?
The job of a company's marketing programme is not to increase sales - or even to make sales. It is to create customers. More
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Top Stories
Hollywood comes home


Enhancing the joy of use

Customer reactions make for great ads

Zen and the art of brand maintenance

In Depth
Inside Kashmir
Guide to derivatives
US-64


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