CEO to pitch for Jet Air with MNCs

Our Bureau

NEW DELHI, Dec. 4

IN an effort to ensure continued customer loyalty, the Chief Executive Officer of Jet Airways, Mr Steve Forte, will be interacting with CEOs of MNCs and top business houses in the major metros.

Sources told Business Line that Mr Forte's visit to various corporates was meant to supplement the marketing efforts of the airline staff.

The emphasis at the meeting will be on service, security, safety and passenger comfort that Jet Airways is able to provide.

However, industry sources said that CEO's visit was the direct fallout of the recently launched frequent flyer programme of the Indian Airlines and Air Sahara.

Indian Airlines' Desh Videsh programme offers free tickets to foreign destinations after a passenger has completed flights on the airline up to a specified value.