BUSINESS LINE's CATALYST
From THE HINDU group of publications
Thursday, November 29, 2001

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Kids fashion

Lee Kids, the kidswear brand from Lee, is introducing its latest range, Lee Pipes. An international brand, Lee Pipes is positioned as an adventure brand that captures the youthful exuberance of boys and girls in the 4-12 age group.

It is made of fabrics such as lightweight gabardines, cotton nylons, tussores and ribstops. The garments are styled to incorporate roomy pockets, contrast detailing and new loose anti-fits. The trousers are priced between Rs 695 and Rs 795 and will be available at all leading mega stores such as Shoppers Stop, Pyramid and Lifestyle as well as 50 exclusive Lee Kids stores.

 
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