BUSINESS LINE's CATALYST
From THE HINDU group of publications
Thursday, November 22, 2001

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Light trinkets

Tanishq has launched a new collection of 22 karat lightweight gold jewellery at all its 48 showrooms across the country.

Research has shown that while lightweight jewellery is in great demand, women are concerned about possible compromise on karatage, quality and the strength of jewellery. Tanishq lightweights claim to address all these concerns. The starting price in this collection is Rs 733.

 
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