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Brand Quest

QUIZ # 21

    To get answer, point at the ANSWER icon

    Winners of Quiz #20

    1) Vineet Pandey, Delhi
    2) Shashidhar M., Bangalore
    3) Dr Umadevi K.R., Hoskote

  1. "The library of Alexandria was the first time humanity attempted to bring all human knowledge together in one place at one time. Our latest attempt? ___" The first chapter of a famous book that came out this year starts off with these words from Intern et Archive founder Brewster Kahle. Fill up the blank. Also, which is the book?

  2. Eyal Arad, chief public relations consultant for the Kadima party, is now promoting a work based on Vengeance. What's it?

  3. He succeeded Jagannath Hegde to a post and bettered Per Lindstrand's earlier best. All within a month. Who is this person?

  4. CVC Capital Partners, Bambino, Bernie Ecclestone and the Formula One management team will be the shareholders of a new company that will have a 73 per cent stake in Formula One and majority control. What's the name of the company?

  5. BUT I AVOID LAY RAN: Unscramble the above to get a three-word company name.
    Clues: a) Think India, b) Restructured on 9/11 this year!

  6. Choose the right option: M. Diddy ... a) Is Martha Stewart's name in the TV series The Apprentice b) Is the title of a business handbook written by Martha Stewart written this year c) Was Martha Stewart's nickname in prison

  7. Note about the buyer: Mitesh is the public face of this group but he is known by his anglicised name. Mitesh's family came to Britain from India via Uganda.
    Note about the product: heritage brand established in 1770
    Note about the seller: Multina tional FMCG giant
    Which deal this year involved these three?

  8. If the first in a list is Singapore, the fifth is Cancun, which is the sixth?

  9. It was announced recently that Douglas Baillie will take over as CEO and Managing Director of HLL from March 1, 2006. On the same day, which Indian will take over as Chairman, Unilever Japan?

  10. Recently launched in India, this 50-mg diamond-shaped, blue-coloured piece costs Rs 463. What's it?

  11. He succeeded a powerful CEO. Who's he?

  12. This famous personality is seen at the launch of his clothing line, which is called ...?

  13. Identify her.

  14. Identify him.

  15. Took his company public this year. Can you name the company?

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