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Brand Quest | Business Line | The Hindu |

Brand Quest      (July 21, 2005)

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I.

  1. Rod Canion, Jim Harris and Bill Murto left Texas Instruments to start something on their own. In 1982, they invested $1,000 each to form a company, which now exists in a different form. Can you name it?



  2. Fill up the blanks with the name of a company. "— is an international software company engaged in the business of providing cuttingedge persontoperson software. — is privately held and headquartered in Nevis, West Indies."



  3. Which portal gets its name from a combination of the Hindi words for 'good' and 'writing'?



  4. "Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter?" Which recent economics book has addressed such questions?



  5. In the 1930s, this product used to be imported from the Netherlands by a trader, or so the story goes. The trader insisted that a proposed brand of this product from HLL carry his name. That was when the trader was still commercially connected with the product. HLL is said to have relented but not before pushing for the inclusion of letter 'l,' denoting Levers. Which brand are we referring to?



  6. It brings out SmartMoney in partnership with Hearst Corp, and runs Factiva along with Reuters. Which is it?



  7. ARPSL, Harsha Electronics and Mangal are associates of which company?




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