Brand Quest      (May 26, 2005)

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I.

1. "The histories of the family (which founded the business) and of the company are directly linked to one region: eastern France, Montbeliard. The Lion, the emblem of the make, is also on the coat of arms of Franche-Comte, the birthplace of the family." Which company?
   
   
   

2. A company called SeaCode has presented an "innovative service" called 'Hybrid-Sourcing.' According to the plan, workers from countries such as India and Russia would get paid around $22,000 a year, which is about a third of the market rate. As what wil l the workers be classified, and why is this scheme so unique?
   
   
   

3. Complete the name: Peter Ferdinand ...
   
   
   

4. Recently, the Sanctuary group, which manages artistes such as Beyonce, took over Twenty First Artists, originally co-owned by three people, including Frank Presland and Keith Bradley. Who was the other?
   
   
   

5. Who has recently become the majority shareholder in Crisil?
   
   
   

6. The same two key words are used to describe the following two phenomena: (i) This kind of liability is one wherein the injury or harm takes time to become known, and the gap between a claim and the circumstances that caused it could be decades. (ii) T he phrase coined by Chris Anderson to describe how products that are in low demand can collectively make up a market share that rivals or exceeds the relatively few current bestsellers or blockbusters if distribution is adequate. Can you name them?
   
   
   

7. In an interview to a daily, he said: "I live on my farm most of the time, coming to Mumbai only for shootings." He was asked about his decision to be the brand ambassador of Mahyco Monsanto's Bt Cotton products. Who's he?