Brand Quest      (April 07, 2005)

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I.

1. Born in Tennessee in 1892, Erle took up a job with the Perkins Oil Well Cementing Company after coming out of the navy. Perkins reportedly fired Erle, after which he started an enterprise called the New Method Oil Well Cementing Company. How is it known today?
   
   
   

2. The answer is Mahindra Goa! What's the question?
   
   
   

3. With which company would you associate the following businesses: Match, Expedia, Hotels, Citysearch, Ticketmaster, RealEstate and LendingTree?
   
   
   

4. "Turn on your television and you will see calls for money to help the world's 4 billion poor — people who live on far less than $2 a day.” Lines from the first chapter of which book?
   
   
   

5. It was termed a ‘poor man's spa' by the chief chemist, J. Leroy Webber, of this company. The product called Sal Hepatica, a laxative mineral salt, when dissolved in water, reproduced the "taste and effects of the natural mineral waters of Bohemia.” Wh ich present day pharma and healthcare major sold this product?
   
   
   

6. An investment group comprising Kohlberg Kravis Roberts, Bain Capital Partners and Vornado Realty Trust, in a deal valued at $6.6 billion, has bought which company recently?
   
   
   

7. What is Podcasting?