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Brand Quest | Business Line | The Hindu |

Brand Quest      (October 28, 2004)

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I.

  1. He joined McDonald's in 1963, and, according to the organisation, "has become a magical friend to children of all ages, and has worked tirelessly to make the world a better place." You guessed it right! It's Ronald McDonald, the company's mascot. Now, the question is: what official position does Ronald McDonald occupy?



  2. It was "envisioned by the company's Creative Director and Designer Frank Nuovo. His mission: to apply authentic time-honoured traditions and craftsmanship to proven mobile technology." Which company did he envisage?



  3. What's common to Ragnar Frisch (1969), Trygve Haavelmo (1989) and Finn Kydland (2004)? Could you give a specific answer?



  4. Toy major Mattel was started out of a garage workshop in Southern California in 1945. What were its first products?



  5. You must be aware of Bharat Petroleum's 'Pure For Sure' scheme. What's PlaysForSure?



  6. Starbucks plans to introduce a drinking chocolate, which is to be named after the Aztec goddess of the hearth. What will it be called?



  7. Dave Duffield and Ken Morris founded this company in 1987, when they created its first human resources application. The company, which has the base line 'The world's most flexible, adaptable software,' saw a change in guard recently, with Dave Duffield coming back as chief executive, significant at a time when it's facing a takeover bid. Now, that's a giveaway! Which is this company?




Brand Quest | Business Line | The Hindu |
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