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Brand Quest | Business Line | The Hindu |

Brand Quest      (October 21, 2004)

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I.

  1. In 1934, Precision Optical Instruments Laboratory named the prototype of its first product after the Buddhist Goddess of Mercy, as one of its founders, Goro Yoshida, was a firm believer in that faith. Another founder, Yoshida's brother- in-law, Saburo Uchida, wanted a modern name for the product. A slight alteration in the originally suggested name settled the issue. What was it called?



  2. Sir Richard Branson, Chairman of Virgin Atlantic, said this recently: "We are delighted that Virgin Atlantic is the first airline to offer unique service. It has been on of my long-held ambitions ... once again, we are leading the way in product innova tion onboard our aircraft." The service has also come in for some amount of criticism. What did it launch?



  3. The first of the many topical ads that came from the Amul stable had the line 'Hurry Amul, Hurry Hurry.' The company says, "Bombay reacted to the ad with a fervour that was almost as devout as ..." What was the relevance of the ad?



  4. A sitter! Janhavi, a third year B.Com student at BMCC Mumbai and a trainee at the Manikchand group, has been gifted what for her 21st birthday?



  5. Work it out! Which British supermarket chain is owned by the world's largest retailer?



  6. Swas, Affair, Tingle and Goody are brands of which company?



  7. Employees of this company, which was founded by Hoshiro Mitsunaga in 1901, climb up Mt. Fuji every year. Since 1925, the event has reportedly been held 76 times and not a single accident has occurred. Which is this organisation?




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