Brand Quest      (August 12, 2004)

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I.

1. In May 2000, several Southern African countries, which met in this South African diamond- mining centre, decided to evolve a mechanism to prevent trading in conflict diamonds. This effort culminated in the creation of a certification scheme, named afte r the mining centre, which made it mandatory for Governments to issue certificates of origin for the diamond stones that they export. What's the scheme called?
   
   
   

2. In a development that is reported to have angered Apple, this rival company announced recently that tracks from its Internet store can be played on Apple's iPods, courtesy a software called Harmony. Previously, iPods used to play only tracks from Apple 's iTunes Internet store. Which is this company?
   
   
   

3. Trivia! The will of Priyamvada Birla is dated April 18, 1999, a day which is considered holy by the Hindus. Interestingly, it's considered one of the most auspicious days to start a business. Which is it?
   
   
   

4. Easy! In 1983 he headed Vysya Bank, becoming the youngest Chairman in Indian banking history then. Who's he?
   
   
   

5. Prince Charles' Duchy Originals has three brands: Duchy Selections, consisting of free-range products and mineral water; Duchy Collection, which includes non-food and drinks range, including garden furniture; and ... Which is the other brand?
   
   
   

6. The merger of MTFG and UFJ, the current No. 2 and 4 Japanese banks, will create an organisation with combined assets of $1.73 trillion. The combined entity will displace Citigroup as the world's biggest banking group. Which Japanese bank will it displa ce as the country's number one bank?
   
   
   

7. Armand Petitjean, a product of the school of Francois Coty, perfumes and cosmetics maker, launched this brand in 1935. Which brand of the L'Oreal group are we referring to?