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Brand Quest | Business Line | The Hindu |

Brand Quest      (January 15, 2004)

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I.

  1. The bouquet consisting of Sony, Set Max, Discovery, HBO, AXN, NDTV and Animal Planet is called what?



  2. It is said an anti-Communist film Red Dawn, made 20 years ago, inspired the title (carrying the same name) for the operation to capture Saddam Hussein. As part of it, US forces considered two locations near the town of Adwar, 10 miles from Sadda m’s hometown Tikrit. The codename assigned to the ‘suspect’ locations is also the name of the company that is a leading maker of casual, work and outdoor footwear. Its brands include Merrell, Caterpillar and Bates. What's the 'common' name?



  3. This' easy! Petroliam Nasional Bhd is famous as…?



  4. This company, which was in the news for all the wrong reasons lately, employs 35,000 people in over 30 countries. Its US brands include Sunnydale Farm milk and Archway cookies. Can you name the company?



  5. Why did this Australian telecom service provider give its brand this name? The company's Web site explains: "We decided on the name—for many reasons. Not just because it's simple and easy to remember but also because it's a name, a number and a logo… ( the brand name) not only stands for the marriage of the services that the group has brought together but a commitment to become a truly distinctive and global brand." If the name still eludes you, think Australian cricket!



  6. Cricketers Keith Miller, Denis Compton and Farooq Engineer have endorsed which brand, at different points of time?



  7. "Utter preparedness to act immediately with supreme urgency." A single Sanskrit word for this phrase forms the name of one of the major BPO firms in India, which is…?



  8. A simple one to end this week's quiz! Which term used to refer a financial state has been derived from the Italian word for 'broken bench'?




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