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Brand Quest      (August 22, 2002)

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I. BEER

Check your knowledge of some famous international brands of beer. (4 pts each)

  1. What is the country of origin of the famous beer company Anheuser Busch?



  2. Which international brand of beer has been introduced in India by Radico Khaitan?



  3. Which US city is famous for being the home to many beer brands like Schlitz, Pabst and Miller, and was also captured in a famous advertising slogan?



  4. Name the world's largest selling brand of beer (from the stable of Anheuser Busch).



  5. What is the country of origin of the following brands of beer a. Corona b. Miller?



II. BRAND MATCH

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match these brands to product categories they belong to. (1 pt each) 

    1. Birkenstock          a. Swiss knives
2. Millward Brown               b. Computer software
3. SAS                  c. Market Research
4. Michelob                     d. Footwear
5. Wengers                      e. Beer



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Miliye hamare quality control inspector se. ...Inko khush karna bahut mushkil hai'



  2. 'With friends like us, who needs enemies?'



  3. 'When life gets tiring, apply ____. And then, once again, you're beautiful'



  4. 'I burn Enrique. Who do u burn? DigitAllthrill'



  5. 'With its power steering, power brakes, salisbury axle and polyurethane seats, the _____ is just as powerful a car as the nation it belongs to. Enjoy your independence''



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What is unique about the new co-branded card launched by Standard Chartered Bank and Air Sahara?

    • It is a cricket card
    • It replaces the airline's frequent flyer programme
    • It is the first credit card based on a smart card chip
    • It is offered only to women



  2. Which famous businessman began his career as a clerk at the Cecil Hotel in Shimla?

    • Dhirubhai Ambani
    • Venugopal Dhoot
    • M.S.Oberoi
    • Shashi Ruia



  3. A.R.Rehman is soon to appear in his first TV commercial for a well known Indian brand. Name the brand.

    • BPL
    • AirTel
    • Sahara
    • Bajaj Auto



  4. What Japanese word for the philosophy of continuous improvement is now common in business jargon?

    • Kaizen
    • Keiretsu
    • Juran
    • Kanban



  5. Name the third in this list of car sub-brands from Daewoo in India: Matiz, Cielo, ____?

    • Nevia
    • Nexia
    • Sonata
    • Symphony



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