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Brand Quest | Business Line | The Hindu |

Brand Quest      (August 15, 2002)

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I. MASTERPIECES

Check your knowledge on some famous international advertisements of the past half-century. (4 pts each)

  1. This stark, controversial ad showed a little girl picking petals off a daisy, and ended by showing the mushroom cloud of an atomic explosion. What was this ad (a successful campaign in the 1960s)?



  2. This TV commercial titled 'Revolution' had no voiceovers (and no supers) and used the famous Beatles song, (the first-time ever that a Beatles song featured in a TV Commercial) of the same name. Name the brand featured in this ad that brought wor ldwide fame for the little-known advertising agency Wieden & Kennedy.



  3. An expensive TV commercial, this famous ad called 'Happy Face' choerographed 4,000 people, wearing red, white and blue caps, to form a giant living face shot from overhead by an airborne camera. Name the brand it was for.



  4. Which famous US brand of moccasins gained fame with audacious advertising in the late 1980s with lines such as 'We stole their land, their buffalo and their women. Then we went back for their shoes'?



  5. Which famous US magazine launched the 'Perception vs Reality' campaign successfully in the 1980s and sustained it - to change the perception of advertisers that its readers weren't pot-smoking hippies, but individuals with high purchasing power (subsequently one of the most imitated themes in world advertising)?



II. BRAND MATCH

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match these brands to product categories they belong to. (1 pt each)

    1. Diesel                       a. Coffee
    2. Gevalia                      b. Lingerie
    3. Winston                      c. Pizza
    4. Triumph                      d. Apparel
    5. Little Caesars               e. Cigarettes
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'My boyfriend and my tattoo have something in common. They are both temporary'



  2. 'Can you help import Diamonte buttons from China, charged to me in Indian rupees, with door-to-door services, and a single invoice?'



  3. 'More choice than you need'



  4. 'Better sound through research'



  5. 'If you don't own a _____, you're probably paying the price'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Ravi Shastri appears in the ads of which famous consumer durables company?

    • LG
    • Samsung
    • BPL
    • Videocon



  2. Which corporate group owns the car audio company Blaupunkt?

    • DiamlerChrysler
    • Volkswagen
    • Siemens
    • Robert Bosch



  3. Under what brand is Telco planning to launch a new sedan in India by the end of the year?

    • Shogun
    • Safar
    • Bison
    • Indigo



  4. AF Ferguson is in the news for its recent audit survey report of a Tata company, and its subsequent withdrawal of the report. Name the Tata company that was under scrutiny.

    • Tisco
    • Tata Finance
    • Tata Tea
    • Tata Investment Corporation



  5. What, according to a recent report in Business Today magazine was identified as India's largest non-corporate global brand?

    • The Taj Mahal
    • Amitabh Bachchan
    • Yoga
    • Goa




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