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Brand Quest      (August 01, 2002)

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I. POT POURRI

A mixed bag of questions on some business related words that are unique to India or had their origins in India. (4 pts each)

  1. Originally a proprietary trademark for a particular model of three-wheeled light vehicle, this name is now commonly used for any light delivery vehicle. The word is also related strongly to a famous Indian business family. What is this word?



  2. What is the Hindi term for the act of surrounding, in the context of labour issues where an official is surrounded by a cordon of workers and shouted down?



  3. A section of the Indian Penal Code, this number has entered common parlance to denote a person commonly considered a 'cheat'. What is this number?



  4. A trailing plant with small glossy green leaves from the philodendron family is widely seen in Indian offices because of the belief that it brings luck. Coupled with this is the belief that the plant brings luck only if has not been bought. By what name is this plant commonly known?



  5. What common two-word phrase is used in India for days on which liquor is not officially sold in the market - public holidays or the pay-day in some states?



II. BRAND MATCH

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match the following international brands to the product categories they belong to. (1 pt each) 

    1. Wendy's                              a. Hair care
2. Verizon                              b. Fast food
3. Dillard's                            c. Soft drink
4. Clairol                              d. Department store
5. Mountain Dew                         e. Telecom



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Fashion that touches your heart'



  2. We're happy to release our quarterly results. Of course like most good things in life, they were available on the Internet first'



  3. 'The fastest way to receive money worldwide'



  4. 'Can a company that doesn't make computers change the course of computing history? It's happened all through PC history'



  5. 'There are some forms of communication which don't rely on technology for the rest there is ____'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Name the retail chain of coffee shops owned by the Amalgamated Bean Trading Company?

    • Barista
    • Starbucks
    • Cafi Coffee Day
    • Qwikys



  2. Which company is the title sponsor of the ongoing cricket test series between India and England being played in the UK?

    • NatWest bank
    • Pepsi
    • npower
    • Emirates Airlines



  3. Which company is generally credited with the sponsorship of early TV serials on US TV, a practice which resulted in the coining of the phrase ' soap opera'?

    • Unilever
    • Procter & Gamble
    • Colgate Palmolive
    • Reckitt Colman



  4. Which company's fortunes have dramatically improved last year with the overwhelming success of the movie Spiderman?

    • MGM
    • Sony
    • Coca-Cola
    • AOL Time Warner



  5. Which famous personality is the brand ambassador of the private insurance company AMP Sanmar, and also appears in their print ads?

    • Naseeruddin Shah
    • Steve Waugh
    • Sachin Tendulkar
    • Shobana



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