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Brand Quest      (July 25, 2002)

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I. DOWN UNDER

Check your knowledge on some famous Australian brands. (4 pts each)

  1. One of the largest home-grown car brands in Australia, it is currently owned by General Motors. Name the brand.



  2. One of the most valuable brands, Billabong was founded in 1973 by Gordon Merchant. It is the market leader in its category and sells in over 60 countries. Name the product category it dominates.



  3. Qantas is the most famous airline brand in Australia. What did it originally stand for?



  4. What, according to the ad campaign, is 'Australian for beer'?



  5. What telecom brand was recently ranked the most valuable Australian brand?



II. BRAND MATCH

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match these brands to product categories they belong to. (1 pt each) 

    1. P & O                                a. Beer
2. Westpac                              b. Watches
3. Corum                                c. Shipping
4. Bantam                               d. Banking
5. Bass                                 e. Publisher



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'An idea can change your life'



  2. 'She's inherited her grandmother's recipe books, her mother's flawless complexion and her elder sister's favourite silk top'



  3. 'Before we make programmes, we make history'



  4. 'The truth of Ayurveda. Proven by Hindustan Lever'



  5. 'Afraid that your credit card will make you spend too much? Presenting the ____'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which company has recently advertised itself as the 'World's seventh largest and India's No.1 telecommunications company'?

    • Bharti Cellular
    • Tata Teleservices
    • VSNL
    • BSNL



  2. Name the American pharmaceutical major in the process of being taken over by Pfizer?

    • Pharmacia
    • Novartis
    • Sandoz
    • American Home Products



  3. Which famous multinational consulting firm is set to change its name to Monday?

    • Deloitte Consulting
    • KPMG
    • Andersen Consulting
    • PricewaterhouseCoopers Consulting



  4. Which British organisation changed its name briefly to Consignia for two years, before reverting to its old name in June 2002?

    • British Rail
    • The Post Office
    • National Power
    • British Gas



  5. What word describes the market situation where there are few buyers and the actions of just one buyer could drastically affect the market?

    • Oligopoly
    • Oligopsony
    • Monopsony
    • Monopoly



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