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Brand Quest | Business Line | The Hindu |

Brand Quest      (July 04, 2002)

To get answer, point at the ANSWER icon

I. BUSINESS TERMS

Check your knowledge on some of the words & phrases from the world of business. (4 pts each)

  1. In relation to cubicles & office layouts, what is 'hot-desking' ?



  2. In the study of periodic business perfomanace or sales analysis, what is the 'hockey stick' ?



  3. Where would you encounter the words, 'Sdn Bhd' and what does it mean ?



  4. Where would you encounter the Rucker Plan and the Scanlon Plan ?



  5. In business social lingo, what does 'Schmooze' mean ?



II. BRAND MATCH

How well do corporate executives become brands in themselves ? Many corporate executives are as famous as the companies they lead.Match the following chief executives, ranked among the most respected in the world - with the company they head. ( 1 pt each)

    1.  Steve Balmer                        a.   General Electric
    2.  Jeff Immelt                         b.   Microsoft
    3.  Rick Wagoner                        c.   Hewlett Packard
    4.  Rajat Gupta                         d.   General Motors
    5.  Carly Fiorina                       e.   McKinsey
    



III. COPY TEST

Following are words picked out of the body copy of a Print ad, Voice-over of a TV Commercial, or simply, a baseline for the brand . Can you identify the brand advertised. (3 pts each)
  1. 'Model : Ferrari F1. Speed : 320 kmph. Engine protection : 100 % . Engine oil : _____. Always. What does your car rely on ?'



  2. 'When was the last time technology made you smile ?'



  3. 'Khar-khar ka muh tod jawab.'



  4. "Duniya se dosti karoge ! ____ hai to mumkin hai !"



  5. 'In 1977, _____ pioneered a revolution with India's first radial. Today we do it yet again with India's first eco-friendly tyre.'



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. WorldCom is in the thick of controversial news for overstating profits of over US$3.8 billion over the past 5 quarters. Name their auditors ?

    • Arthur Andersen
    • Ernst & Young
    • PriceWaterhouse Coopers
    • KPMG



  2. Which business group owns the brand Kirin, the largest selling beer in Japan ?

    • Toshiba
    • Kao
    • Mitsubishi
    • Matsushita



  3. What famous American university borders Silicon Valley - and has been the hotbed for entrepreneurs for establishment of the valley ?

    • Purdue University
    • MIT
    • Harvard
    • Stanford University



  4. Red is the latest FM Channel that has been launched in Mumbai, Delhi & Kolkata. Which business group owns the channel ?

    • India Today Group
    • Amar Ujala
    • RPG Group
    • Bennett Coleman



  5. What famous company was founded by Husband-Wife duo of Leonard Bosack and Sandra Lerner in 1984 ?

    • Apple Computers
    • Virgin Records
    • Cisco Systems
    • Kentucky Fried Chicken




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