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Brand Quest | Business Line | The Hindu |

Brand Quest      (February 14, 2002)

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I. FOCUS

Check out how much you know about one of the world's largest car companies - General Motors. (4 pts each)

  1. Name the German brand through which General Motors has established its presence in India.



  2. He was the chairman of General Motors for close to 20 years in the 1940s and 1950s. His name adorns one of the most prestigious management schools in the world. Who is he?



  3. The Oldsmobile division, launched in 1897, is the oldest unit of General Motors. How did this unit get its name?



  4. Identify the odd one out - Buick, Cadillac, Lincoln, Chevrolet, Pontiac.



  5. Which is the famous Australian car brand owned by General Motors?



II. MATCH PLAY

The country of origin plays a big role in driving a brand's personality and the culture of an organisation. Check out these famous international brands and match them with their country of origin. (1 pt each)

    1. Mattel               a. Denmark
    2. Lego                 b. Italy
    3. L'Oreal              c. The UK
    4. Ferrari              d. USA
    5. Unilever             e. France
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Health hai to hai energy. Health hi to hai zindagi. Non stop zindagi...'



  2. `Maybe you've missed something.... Maybe you haven't. Just be sure. ________. Think about it'



  3. `Behtareen chai 1837 se'



  4. `India's prosperity insured by ____ for over 30 years. Japan's progress insured by ____ for over 100 years. Together we'll bring you the life you deserve'



  5. `Ab to zindagi khush haal ho gayi... Cash bina kharidne ki azaadi mil gayi'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. The author of the new English novel, The House of Blue Mangoes also heads a leading company in India. Name him and the company he heads.

    • Pradeep Guha, Times of India
    • David Davidar, Penguin India
    • Nanoo Pamnani, Citibank
    • Aroon Purie, India Today



  2. In 1970, Bill Tragos, Claude Bonnange, Uli Wiesendanger and Paulo Ajroldi started a famous firm. What is its business?

    • Computer software
    • Advertising
    • Accounting
    • Law



  3. Which company owns and markets the hair care brand Nihar?

    • Tata Chemicals
    • Hindustan Lever
    • Dabur
    • CavinKare



  4. Name the world's largest stand-alone advertising agency?

    • Dentsu
    • Young & Rubicam
    • J Walter Thompson
    • Publicis



  5. Sam Palmisano has recently been appointed as the new CEO to replace the incumbent Lou Gerstner at which famous company?

    • General Electric
    • Coca-Cola
    • IBM
    • Intel




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