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Brand Quest | Business Line | The Hindu |

Brand Quest      (December 28, 2001)

To get answer, point at the ANSWER icon

I. LOGO LOGIC

Check your knowledge on some famous brand logos. (4 pts each)

  1. Which animal would you find in the logo of the famous apparel brand Lacoste?



  2. This famous financial brand has recently changed its logo from a star to one with a red umbrella sign following its takeover of the Travelers Group. Name the brand (it still retains its old logo in India and is scheduled to change it shortly )



  3. What is common to the logos of the following brands: Lowenbrau beer, Peugeot and MGM Studios?



  4. This famous brand is synonymous with the bus service in the US. Both its brand name as well as its logo are based on the name of a breed of dog known for its speed. Name the brand.



  5. In which famous brand logo, would you encounter the symbol of Pegasus, the winged horse?



II. MATCH PLAY

The country of origin plays a big role in driving a brand's personality and the culture of an organisation. Check out these famous international brands and match them with their country of origin. (1 pt each)

    1. Rolls-Royce          a. USA
    2. FIAT                 b. Japan
    3. Maggi                c. Italy
    4. Motorola             d. Switzerland
    5. Canon                e. United Kingdom
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `If you do not suffer from back pain, visit your doctor today. There's a good chance your office chair has not yet damaged your spine'



  2. `Last year Karnataka bought 69,000 refrigerators. Interestingly, Kerala bought twice as much.'



  3. `Those who are shot the most, love to be shot on ____'



  4. `The world's finest elevators also come from Switzerland'



  5. `Keep Walking'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which international beer brand is consistently advertised with the baseline, `Probably the best beer in the world'?

    • Heineken
    • Budweiser
    • Carlsberg
    • Miller Lite



  2. Which famous department store chain from the UK has recently set up two stores - in Mumbai and Delhi - in India?

    • Selfridges
    • Marks & Spencers
    • Giordano
    • Globus



  3. What is the name of the new FM station launched by The Times of India group in Indore and Ahmedabad, and slated to be launched soon in Mumbai and other cities?

    • Times FM
    • Radio Mirchi
    • Radio City
    • Planet Radio



  4. Which famous MNC is known for its Palo Alto Research Center (PARC) which has been behind many technology inventions in the world, including laser printing, ethernet and GUI?

    • Hewlett Packard
    • Xerox
    • IBM
    • Oracle



  5. In January 2002, 12 countries in Europe will shift from their national currency to the Euro. Which of the following countries is not planning to shift to the Euro in the new year ?

    • Finland
    • Greece
    • Spain
    • UK




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