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Brand Quest      (December 06, 2001)

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A mixed bag of questions this week. (4 pts each)

  1. What term, used rather frequently of late, was first used by economist Alfred Sauvy to describe countries that do not have sophisticated industrial economies?

  2. In the history of the technology business, who or what was `ENIAC'?

  3. Which famous business executive's autobiography is titled Swimming Across: A memoir?

  4. Which famous brand - almost generic to the category - and owned by Reckitt Piramal is in the news for a planned takeover by Morepen Labs?

  5. In which city did the famous `Fourth Ministerial conference' of the World Trade Organisation (WTO) recently take place?


The country of origin plays a big role in driving a brand's personality and the culture of an organisation. Check out these famous international brands and match them with their country of origin. (1 pt each)

    1. Ericcson           a. Japan
    2. Benetton           b. Sweden
    3. Heineken           c. USA
    4. Bridgestone        d. The Netherlands
    5. Haagen-Dazs        e. Italy


Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Care of a mother. Enthusiasm of a son. We asked ourselves, what would ensure success'

  2. `Dark Circles... Going... Going... Gone'

  3. `Toys you can trust'

  4. `Teach your Boss a thing or two about good taste... Good taste that speaks for itself'

  5. `There's a lot that shows on your face. Dirt, pollution and stress shouldn't be part of it.'


Select the right answer. (2 pts each)
  1. Maruti Udyog is India's largest automobile manufacturer. Which is India's second largest automobile manufacturer?

    • Daewoo Motors
    • Hyundai Motors
    • Hindustan Motors
    • Premier Automobiles

  2. What pathbreaking innovative product was first launched in 1962 by Dow Corporation in the US?

    • Lycra
    • Anthrax
    • Silicone breast implants
    • Plastics

  3. With which international air-conditioning major has the Siddharth Shriram group set up a joint venture to launch a range of air-conditioners in India?

    • Carrier
    • Sanyo
    • Daikin
    • General

  4. Air Sahara has recently relaunched its frequent flyer programme under a new name. What is the club called?

    • Cosmos
    • Sahara Privilege
    • Connoisseur
    • Frequency Plus

  5. Which Indian hotel group owns the Trident group of hotels, that caters to the business and leisure traveller?

    • Oberoi
    • The Taj
    • ITC
    • Quality Inn

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