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Brand Quest      (September 06, 2001)

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I. BRANDSTAND

Check your knowledge on some famous international brands. (4 pts each)

  1. Synonymous with synthetic grass, this brand was originally created in the 1960s in response to a requirement from the Ford Foundation for an urban playing surface to improve children's fitness. Name this brand, currently owned by Southwest Recreational Industries.



  2. Which brand, launched in 1929 by the London Rubber Company, originally derived its name from its qualities of `durability, reliability and excellence'?



  3. What was the famous result of an argument in 1951, over which the fastest game bird was, during a shooting party in Ireland led by Sir Hugh Beaver?



  4. What was started in 1973 by passionate travellers Tony and Maureen Wheeler, with a brand name drawn from the movie Mad Dogs and Englishman, which also is the name of a song by Joe Cocker?



  5. Which was the first brand to launch the Swiss Army knife in 1891 and is officially allowed the use of the line `The Original Swiss Army Knife' in all its communication?



II. BRAND MATCH

Check out the following brands of fairness creams\ beauty soaps and match them with the companies that market them. (1 pt each) 

    1. Freshia                      a. Godrej Soaps
2. FairGlow                     b. Emami
3. Fair & Lovely                c. Paras
4. Naturally Fair               d. CavinKare
5. Fairever                     e. Hindustan Lever



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline.Identify the brand. (3 pts each)
  1. `The Movement has begun. Is your petrol pump ``Pure for Sure''?'



  2. `When you pay the full price, shouldn't you get the full car?'



  3. `I made Pamela Anderson Rich'



  4. `Lesser mortals can hang gold. The _____. Flaunt it and see who's calling without flipping it'



  5. `It's the CRM software you'd demand if you were your customer'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What is the name of the new character introduced by Zee TV to launch its lineup of 26 new programmes?

    • Kajal
    • Khushi
    • Payal
    • Pooja



  2. Who is slated to take over as the new President of Nasscom, replacing Dewang Mehta?

    • Sam Pitroda
    • Ganesh Natarajan
    • Kiran Karnik
    • N. Narayan Murthy



  3. Clifford Chance is the world's largest firm in its business. What is its main field of business?

    • Real estate
    • Private detectives
    • Law
    • Auditors



  4. Which firm was recently in the news for its equity investment in the Barista chain of coffee outlets?

    • Taj group of hotels
    • Tata Tea
    • Hindustan Lever
    • Nestle



  5. George Eastman is the man behind which famous international brand?

    • Kodak
    • Polaroid
    • Xerox
    • Canon



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