Financial Daily
from THE HINDU group of publications

Wednesday, September 19, 2001



Industry | Prev

NSIC working on brand promotion initiative

Our Bureau


NATIONAL Small Industries Corporation Ltd (NSIC) has engaged a consultant to go into the issue of brand promotion for the products manufactured by the small-scale industries (SSI) sector to help it meet competition from cheaper imports in the post WTO-re gime.

NSIC has taken up technology development and technology transfer as two focus areas since they are vital for quality improvement for the SSI sector, according to Cdr. I.P.S. Arora, Executive Director, NSIC, New Delhi.

Survival of the fittest being the order of the day, the SSI sector might not enjoy the protection they enjoyed by way of reservation of certain products to be produced only by the SSIs, he said.

Speaking to presspersons at the Udyog Expo 2001 held by NSIC in Coimbatore, he said the company had set up a technology transfer centre in New Delhi, which had online linkage with technology suppliers across the world.

He said NSIC had also signed MoUs with nine developed countries which had similar institutions and there were mutual exchange of delegations to identify technologies and processes required for product manufacture.

Referring to the issue of de-reservation of certain products for exclusive manufacture by the SSI sector, he said product protection had been one of the weak links of this sector all these years. De-reservation should actually have a positive impact sinc e it would help SSIs become competitive by improving their product quality.

Cdr. Arora said NSIC was in the process of identifying some products which could be branded by NSIC so that the SSI units could produce these products under a common brand name. He said NSIC was moving towards brand development and a clear policy was lik ely to be ready in the next few months.

Mr S. Thiagarajan, Regional General Manager (South), NSIC, Chennai, said it had already brought together a group of technocrats manufacturing UPS in Chennai for adopting the consortium strategy in marketing their products under a common brand name.

Similarly, NSIC had also been helping a group of about 150 people producing steel and wooden furniture in Pondicherry

by providing them with good grade raw material and helping them in design improvement and marketing.

Comment on this article to

Send this article to Friends by E-Mail

Prev: More to your edible oil than meets the stomach

Agri-Business | Commodities | Corporate | Industry | Letters | Macro Economy | Markets | News | Opinion | Variety | Info-Tech | Catalyst | Investment World | Money & Banking | Logistics |

Page One | Index | Home

Copyright © 2001 The Hindu Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line.