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Transparency and FMCG

Pooja Verma, New Delhi

Consumerism has brought in its trail an overwhelming range of FMCG products that have flooded the market. Although the range of products has expanded, the failure to educate the consumers on the composition of a particular product has been causing some a pprehension. Recent surveys have shown that some products of daily use, such as toothpastes and soaps, contain animal derivatives. In India, where vegetarianism often has religious connotations, it is extremely important that companies clearly inform the consumers about their products.

Meanwhile, there has been a marked inclination towards herbal products. The pharmaceutical industry seems to be tapping time-tested formulae for healthcare. Such products as meswak and babool, that are known to have therapeutic properties, are being stud ied with renewed interest. A possible reason for such a preference could be that information on the composition of the products are provided. This is exactly what FMCG majors need -- transparency regarding the quality of the product and sufficient commun ication to the consumer on its usage.