THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications

Friday, September 07, 2001

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Opinion

Automobiles


Picture for posterity
The proud owner of a new Honda Activa poses for a photograph outside the showroom of Muthoot Honda, one of the two Honda Activa dealers in Kochi.

Economy
Prognosis of a slowdown
A COUNTRY facing an economic slowdown is like a patient who is ill because of lack of appetite. For getting the patient back on his feet, it is essential to serve him nutritious food, and also administer the medicine, appropriate to his problem. The prob lem becomes serious if the sufferer does not respond to the usual prescriptions. It takes a graver turn if the illness becomes chronic. That would imply that the causes behind his poor health have not been identified correctly.

Shome Report: A job half done
A FAVOURITE pastime of successive governments in India over the past decade and more has been to set up committees to examine and re-examine the tax structure to make the administration tax-payer friendly and, at the same time, contribute to an increase in the tax-GDP ratio. Dr Manmohan Singh was guided by Dr Raja Chelliah's Report. Mr Chidambaram set up a working group under Eradi to rewrite the Income-Tax Code. The current regime thought it fit to set up a panel to tone up tax policy and tax administr ation. The Planning Commission set up an advisory group under the chairmanship of Dr Parthasarathy Shome.

Editorial
TRP-edoed
SO, HAS THE advertising industry been sold a lemon all along? And, do their clients, in turn, think it has been a rupee ill-spent on shows that actually have poor viewership? With the lists of 625 households in Mumbai with peoplemeters installed by indep endent television show-rating agencies being made public through an anonymous source, agencies and clients could well think they have been strung right along. Both research agencies which administer the parallel rating systems -- TAM by AC Nielsen and IN TAM by ORG-Marg -- have been quick off the blocks to refute any suggestions that household viewership patterns have been manipulated in any way. However, confidence in the television rating points (TRPs), the gospel for advertising agencies, has been sha ken badly. For, it is on the basis of those points that crores of rupees are sunk in commercials that latch onto the best shows on television.

Health
The man who gave heart
``I DID not want to touch this girl until she was conventionally dead -- a corpse. I felt we could not put a knife into her until she was truly a cadaver.''

Miscellaneous
India's loss
I HAD a young man working for me. He was sort of a PA/accountant. He was meticulous in everything he did. He was always on time, worked hard and was scrupulously honest. Now, this we know is an extremely rare virtue in India.

Politics
Media's duty
ONE of the terms of reference included in the order of the Tamil Nadu Government setting up the Justice Bhakthavatsalam Commission of Inquiry into the disturbances in Chennai connected with the DMK rally on August 12 requires the Commission to suggest gu idelines for the conduct of the media on such occasions so as to avoid the kind of nasty encounters with the police that have generated so much bitterness.


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