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Wednesday, July 11, 2001

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Honda hopes western region to account for 35% of Accord sales


Our Bureau

MUMBAI, July 10

HONDA Siel Cars India Ltd (Honda Siel) today formally launched the new Honda Accord in the western region.

At a press briefing here today addressed by Mr Teruo Fujisaki, President and CEO, Honda Siel, and Mr Anand Mohan Gupta, General Manager (Marketing) of the company, it was informed that the car would cost Rs 14.98 lakh and Rs 15.78 lakh for its manual and automatic transmission versions respectively, in Mumbai.

In Pune, the two versions will cost Rs 14.51 lakh and Rs 15.28 lakh respectively, while their cost in Ahmedabad will be Rs 14.99 lakh and Rs 15.81 lakh.

The western region is projected to account for 35 per cent of Accord sales. Already in the segment in which it operates, Honda Siel has a 59 per cent market share in Mumbai, Mr Gupta said.

In 2001-2002, the company hopes to sell 11,000 units of the Honda City and 2,500 units of the Accord. The latter's total market segment is estimated to be 6000-7000 units-strong.

Notwithstanding these estimates, Mr Fujisaki said that he did not foresee strong growth in 2001-2002 given the current demand slowdown in the automobile market.

Honda Siel is already behind its assigned sales targets for the fiscal. ``Though only a week old, July too has not reported any growth so far,'' he said.

Pic.: Mr T. Fujisaki, President & CEO, Honda Siel Cars India Ltd, at the launch of Honda Accord in Mumbai on Tuesday.

Picture by Shashi Ashiwal

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