Financial Daily
from THE HINDU group of publications

Tuesday, January 23, 2001



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BAL heart lies in India

MUMBAI, Jan.22

Bajaj Auto, it would seem, both gains and loses due to its dominant position in the Indian 2&3-wheeler market.

Mr Rahul Bajaj says excluding China-based manufacturers, BAL might be the lowest cost producer of 2-wheelers worldwide.

While this may raise the spectre of a brand capable of nurturing a global presence, Mr Bajaj points out that the company's cost advantages are naturally lost when it manufactures away from Indian shores.

``By producing elsewhere, BAL's costs will only increase, not reduce,'' he said replying to a question on reported business plans in Brazil. - Our Bureau

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