THE HINDU BUSINESS LINE
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from THE HINDU group of publications

Monday, November 13, 2000

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Life

Consumer Notes
Networking in the times of globalisation
The 16th World Congress of Consumers International (CI) begins today at Durban, South Africa. The theme of the five-day Congress is `Consumers, social justice and the world trade'.

Corporate


Another sun from the East
It is a golden sun-speckled morning at upmarket Rutland Gate in

The pygmy effect
If you have more than 15 per cent of your team underperforming, you could be suffering from the `pygmy effect'. What is the pygmy effect? You've heard of the `Pygmalion effect' where a manager or teacher's expectations can make a subordinate/student s cale new heights in terms of performance. What I call the pygmy effect works just in reverse -- a manager's low expectations can create a non-performer out of a potential performer.

Environment
Lessons from the Narmada Valley
The contradictory judgements given by the three judges of the Supreme Court in the case of the Sardar Sarovar dam is characteristic of the Narmada controversy brewing over the last 15 years.

Miscellaneous


Kid Stuff
If you listen to children -- and how easy it is to ignore them even though we have such tokenisms as Children's Day -- you will find it can be a truly rewarding experience. They have so much to say and so many amazing and heart-tugging ways in which to say it; Zarina Mehta, Creative Director of UTV, was telling me the other day that they get 7,000 letters a day in response to the contest attached to their show, `Boom Shaka Laka' on DD Metro.

Digital depths
Deepend, the world's top digital media agency, is a startling company in many ways. It was started in 1994 with three employees who happened to be the co-founders. Today, it employs 285 people in the London office alone and has a presence in six countrie s with an annual turnover of 500 million.

Designs on the 2Ks
It was Chennai's day out for its unsung tribe of designers, at a one-day workshop on `Indian Design -- Post Revival -- Future Directions' held in the city recently. Fittingly, the workshop conducted jointly by the Madras Craft Foundation (MCF) and the Na tional Institute of Fashion Technology (NIFT) was held at Dakshina Chitra, a heritage village on the outskirts.

Textiles


The winning looks this winter
How often have you flipped through a glossy and, though riveted by the svelte models peddling designer-wear, dismissed the fashions as fickle and changeable as the seasons? Have you ever given a thought to what makes a `trend'? Is it just a designer's mu se or, if you scratch the surface, is there something deeper to something so mercurial? Indeed, cuts, colours and fabrics have tangential influences.

Travel & Places


A heady package
It is to perfumes what Paris is to fashion. And it has no rival to talk of, no peers...



Where mythology comes alive
``Every time I visit Corbett National Park, I am reminded of episodes from the Indian epics -- the Ramayana and Mahabarata,'' I told my friend who, however, refused to believe me. ``Today, there are few places that can be related to the thick jungles vividly illustrated in the epics...''



A mausoleum, down to earth
Aurangabad, the city named after the most unpopular of the `great Mughals' -- Aurangzeb. Today, it is reputed to be one of the fastest growing industrial cities in the country. But amidst all that modernity, the city is steeped in history. Aurangabad is, after all, synonymous with the world-famous Ajanta and Ellora caves which figure on UNESCO's list of world heritage sites and are second in importance only to the Taj Mahal at Agra.


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