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U.S. V. Microsoft

Inside Story of the Landmark Case

By Joel Brinkley and Steve Lohr

Publishers: McGraw-Hill

Price: $ 24.95

THE authors, New York Times correspondents who covered day to day the anti-trust trial against Microsoft, give a detailed account of the landmark case. Having watched the drama unfold in Washington, and earlier in Silicon Valley before the trial began, they attempt to put all the important issues into perspective. The case has several legal implications for the new economy -- right from e-commerce to network communications.

Looking Back From `Moulmein'

A Biography of A.M.M. Arunachalam

By S. Muthiah

Publishers: EastWest Books (Madras) Pvt. Ltd.

Price: Rs 295

IT was in Moulmein in Lower Burma that the fortunes of the Murugappa group, a major South Indian conglomerate, began with a young man apprenticed to learn the centuries-old Nattukkottai Chettiar businesses of trading and finance. But he, in his tur n, encouraged his sons to venture into newer, `unChettiar-like' businesses. The book is the story of the Murugappa group's growth, as seen by Dewan Bahadur Murugappa Chettiar's third son, A.M.M. Arunachalam.

The ROI of Human Capital -- Measuring the Economic Value of Employee Performance

By Jac Fitz-enz

Publishers: Amacom, New York

Price: $ 29.95

DRAWING on years of quantitative and qualitative international research by the Saratoga Institute, the book provides a methodology for measuring the bottomline effect of employee performance. It argues that businesses can tackle ma npower shortages by increasing the productivity of existing employees.

Blending management expertise with quantitative metrics, the author demonstrates how human resources objectives can be linked to corporate financial gains.

Researching the Public Opinion Environment -- Theories and Methods

By Sherry Devereaux Ferguson

Publishers: Sage, Thousand Oaks

Price: $ 29.95

THIS book addresses the theoretical and methodological issues involved in researching public opinions. The information on key publics would be useful to communicators in planning and evaluating campaigns, tracking the visibility of messages in the media, assessing organisational image and developing marketing strategies. The descriptions of applications are accompanied by relevant graphs, tables and sample analyses.