Brand Quest      (June 30, 2005)

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I.

1. A broken printer ribbon forced Tom Stemberg to look for a store that could supply him the stuff, but he was getting nowhere with the search. That was in July 1985, and the incident was the basis for a pioneering effort by Tom. What did he start 10 mont hs later?
   
   
   

2. This breath freshener brand in Belgium has been called "a small company with big ambitions." So, according to an executive with the ad agency Duval Guillaume, which worked for the brand, there had to be enough excitement around the product without it c osting a lot. What did the agency do recently, and can you name the brand?
   
   
   

3. Which is the flagship company of the group that owns Hikal Chemicals, Automotive Axles and Epicenter Technologies?
   
   
   

4. — Iron & Steel is more famously known as Posco. Fill up the blank.
   
   
   

5. If you are a 'Sheru,' you would be a registered member of ...?
   
   
   

6. Alain de Pouzilhac stepped down as CEO of which advertising company recently?
   
   
   

7. Which company entered the mass markets for soaps in Bangladesh by acquiring Camelia and Magnolia brands?