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Brand Quest      (June 23, 2005)

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I.

  1. A company called 'Ideal' was formed in Berlin in 1923 when radio was introduced in Germany. The company's tested headphones were marked by technicians with a symbol that stood for quality. What's the company, a whollyowned subsidiary of Robert Bosch Co rp, now called?



  2. As of 2004, Prince Abdul Aziz of the Saudi royal family owned the world's largest yacht, measuring 147.1 m in length. Second in the list is a yacht called 'Rising Sun,' which an industrialist of Indian-origin is reportedly interested in. Now, who owns Rising Sun, and who's the industrialist?



  3. Swiss engineer Georges de Mestral invented this and called it by a combination of the French words for 'velvet' and 'hook.' The idea for the product originated when one day Mestral and his dog returned home, covered with burrs, after a walk in the Alps . What's the product?



  4. Which six-letter word connects Tata's 'Spoil Yourself' slogan to a venture by InterGlobe Enterprises and businessman Rakesh Gangwal?



  5. Six Indian firms have found a place in BusinessWeek magazine's top-100 list of infotech companies. Infosys, TCS, Wipro, Cognizant and Satyam, along with one other player, are in the elite group. Which is that?



  6. Peter Mandelson holds which post?



  7. Philip J. Purcell recently quit his top post, saying, "It has become clear that in light of the continuing personal attacks on me, and the unprecedented level of negative attention our firm, and each of you, has had to endure, this is the best thing I can do for you, our clients and our shareholders." Which firm did he head?




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