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Brand Quest      (June 09, 2005)

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I.

  1. Byung-Chull Lee's business, started in 1938, initially focused on exporting dried Korean fish, vegetables and fruit to Manchuria and Beijing. In over a decade, it had its own flour mills and confectionery machines. Which company are we referring to?



  2. Who said this in a media interview: "I got into St. Stephen's on the sports quota because I was a good cricketer ... But after college, with nothing particular in mind, I went off to Kolkata because my friend Arun Lal said I should join him in a tea fi rm. Piggy (as Arun was better known in college) had moved to Kolkata and was playing for Bengal then. So, I took up his offer and became a tea-taster."



  3. The currency of which country is zloty, literally meaning 'golden'? (The modern zloty was introduced in 1924 after the hyperinflation post-World War I. It replaced the country's currency 'mark,' which had been around for eight years.)



  4. Who is the brand ambassador of both Godrej Consumer Products and Bausch & Lomb?



  5. Allied Domecq wants to revive the fading Canadian Club whisky, and for that it has unveiled a strategy wherein 10 lucky winners of a programme will have a chance to compete alongside champion Chris Moneymaker for a multi-million dollar purse. Chris is a leading player in which 'sport'?



  6. The 'Look Mom, No Cavities' ad campaign for Crest was famous but couldn't substantially help improve the fortunes of the toothpaste brand launched in 1955. But the "breakthrough" came in 1960, which made Crest the leader for years to come. What happene d that year?



  7. Written by Steven Levitt and Stephen Dubner, the book's baseline reads, 'A Rogue Economist Explores the Hidden Side of Everything.' Which book?




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