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Brand Quest      (June 02, 2005)

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I.

  1. Following protests from business leaders and unions, the British Government decided not to go ahead with the proposal to change the name of the Department of Trade and Industry. Which two words, separated by a comma, were proposed in the place of 'Trad e'?



  2. The weekly Economist compiles two indexes based on the concept of purchasing-power parity. One is the Big Mac index, which compares the prices of the McDonald's burger around the world. The second is the 'tall latte index.' What does it compare?



  3. Which Indian company has joint ventures and alliances with organisations such as Babcock & Wilcox, Kawasaki Thermal Engineering Company, Eco Tech, Honeywell, Bloom Engineering, Struthers Wells and Ozone Systems?



  4. The chief of Mirna Voda, a mineral water company in Zagreb which has launched a brand called 'Titoz Izvor,' said about the name: "It has nothing to do with politics. It is purely a marketing move which could help us make a breakthrough in a rather satu rated market." What's with the name?



  5. About what did Warren Buffett refer to when he wrote this: "From 1733 to 1758, Ben Franklin dispensed useful and timeless advice through Poor Richard's Almanack. Among the virtues extolled were thrift, duty, hard work, and simplicity. Subsequently, two centuries went by during which Ben's thoughts on these subjects were regarded as the last word. Then Charlie Munger stepped forth."



  6. Kleenex and Huggies are brands of which company?



  7. In 1993, a Director at this Ahmedabad-based pharma company, while travelling in interior Gujarat, saw deep cracks in the heels of women working in the fields. "Some of them had difficulty in walking and the mud, stones and dirt aggravated the problem." Which product was created based on this experience?




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