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Brand Quest | Business Line | The Hindu |

Brand Quest      (May 12, 2005)

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I.

  1. The origins of this company go back to 1901, when Englishman William Knox D'Arcy got to explore the oil resources of Persia, thanks to a concession he obtained from the Shah of Persia. It took years to make the discovery, and when it was made, the Angl o-Persian Oil Company was formed, which is now called what?



  2. Pepsi lost its bid to trademark one of its product's brands in the European Union. A EU court ruled recently that the name could be confused with a German potato chips brand, marketed by Intersnack Knabber-Geback. Which is this brand, and what is Pepsi 's?



  3. Complete the name: Cara Carleton Sneed ....



  4. Under what brand name does Bengal Waterproof Ltd, whose subsidiaries include Bihar Rubber Company Ltd and Bensri Rubber Products, sell its products?



  5. Which pioneering industrialist said: "There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible"? He sure practised what he preached!



  6. Charles Simonyi, along with Butler Lampson, is said to have developed the first WYSIWYG, pronounced 'wizzy-wig' or 'wuzzy-wig', document preparation programme. What does it stand for?



  7. Amid intense competition between Airbus and Boeing, there's an issue to be sorted out, over what is known as 'repayable launch aid.' What's it about?




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