Brand Quest      (April 28, 2005)

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I.

1. Founded by Bernie Marcus and Arthur M. Blank, who developed a retail concept, it was originally called 'MB Associates.' The company opened its first store in Atlanta in 1979. Which chain are we referring to?
   
   
   

2. It is a three-letter word which in Sanskrit means 'Mother Earth.' The word is also the brand name of a designer jewellery collection launched by D. Navinchandra & Co. What's the word?
   
   
   

3. The headline for a copy, describing 'Tweel,' says that this company has "let the air out" of a future innovation. Which company's innovation is Tweel and what is it?
   
   
   

4. Before the second West Indies-South Africa Test match, in which Brian Lara scored 196, there was this banner from a company called TSTT, which said: "All the best, Brian Lara. We never let you down." What's the issue?
   
   
   

5. Who said this recently: "I understand that Iam, to put it mildly, a controversial figure. But I hope that as people get to know me better, they will understand that I really do believe deeply in the mission of the bank"?
   
   
   

6. Lifetime Entertainment is jointly ownedby Hearst Corporation and which other company?
   
   
   

7. What, in the world of media communications, is 2MV?