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Brand Quest | Business Line | The Hindu |

Brand Quest      (April 21, 2005)

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I.

  1. The 'Great Fire of Glarus in 1861' perhaps showed the inadequacy of insurance coverage in that area. What ensued was the creation of this company by the Helvetia General Insurance Company, Schweizerische Kreditanstalt and Basler Handelsbank. Which c ompany are we referring to?



  2. In March, he was ranked No. 548 in the Forbes list of billionaires. Can you name him? (Clue: It's topical)



  3. In what has been a controversial move, which country has recently directed its companies to ensure that at least 40 per cent of the board members are women?



  4. '46664' campaign? What's it?



  5. The headquarters of Research in Motion, founded in 1984, is in Waterloo, Ontario, Canada. Over two-thirds of this company's revenues come from this product. The brand name is also the term used to describe "any of the various shrubs of the genus Rubus, having usually prickly stems, compound leaves, and an aggregate fruit of small drupelets." What's it?



  6. Post Healthy Classics, Breakstone's Cottage Cheese, A1 Steak Sauce, Knox and Jack's Pizza are some of the brands of which company?



  7. Hassan Faraj, an African country's deputy ambassador in the UK, said his Government had asked the FSA to re-name something and publicise the new name “in all the major papers here that the country known as — has nothing to do with it.” What was he talk ing about?




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