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Brand Quest      (January 20, 2005)

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I.

  1. An easy one to start with! The company is famous by a name that is short for a set of words that mean 'Swedish Aeroplane Company.' Can you name it?



  2. Born in Baroda in 1940, he studied at the University of Bombay and got his PhD from the University of Pennsylvania. The economist we are referring to has authored a book titled Nehru's Hero: Dilip Kumar in the Life of India. His middle name is J agdishchandra. Who is he?



  3. In 1983, Khushroo Dubash, Clyde Cooper, and Tushar Jani established this company with a capital base of Rs 30,000. It forged ties with Gelco Express International. Which is the company?



  4. A sitter! Which bank derives its name from "a culture described by National Geographic as 'one of the greatest of the ancient world'"?



  5. The book Drucker on Asia is based on a series of conversations, letters and faxes that Peter Drucker exchanged with this retailer in 1994-95. Who's he? (Clue: Asia)



  6. Brad Grey, who is a partner in the production company Plan B, has been hired to replace Sherry Lansing as head of an organisation. Which is the organisation and who are the other partners of Plan B?



  7. The term has been very much in the news. It refers to the ownership interest acquired by a company's executives on favourable terms, to reflect the value they have added and will continue to add to the company. Which is this twoword term?




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