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Brand Quest      (December 02, 2004)

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I.

How familiar are you with slogans and base lines of companies? Try out this week's quiz:

  1. Among the lines that use motivation as the peg is 'India Inspired,' the campaign by Indian Oil Corporation. Which auto company's slogan is 'Inspiring Confidence'? Also, which company is associated with 'DigitAll Inspiration'?



  2. IT companies seem enthusiastic about the idea of empowerment. Identify the companies with the following base lines: a) 'Empowering financial institutions globally'; b) 'Power of Precision'; c) 'Powering Imagination'



  3. And there are base lines urging customers to trust the organisation! Which are the companies that can be identified with the following: a) 'The Name You Can Bank Upon'; b) 'The Nation Banks On Us'; c) 'Count On Us'



  4. The company believes 'Growth is Life.' Its subsidiary believes in 'A New Way of Life.' We are not quite done with the 'life' theme, though. Which company's base line is 'Life's Good'? Also, which company poses the question 'Have you — — today ?' Finally, who says, "we cover you. At every step in life."



  5. A bank here says it is 'Poised for Higher Growth' while one in the US has a base line 'Higher Standards.' Can you name them?



  6. Which foreign organisation says it is 'The bank for a changing world.' A couple of Indian companies also have thoughts about the future. The first company believes it's 'Rewriting the Future' while the second one reckons it is 'Making Tomorrow Brighte r.' Which are these companies?



  7. Here are some famous lines. Can you identify the companies?
    a) 'The Network is the Computer.'
    b) 'I'm lovin' it'
    c) 'Always Low Prices. Always.'
    d) 'Express Yourself.'
    e) 'The World's Local Bank.'




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