Brand Quest      (November 11, 2004)

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I.

1. Legend has it that he once carried a fouryear- old cow through the stadium at Olympia. The name of this 6th Century Roman athlete, who was known for his strength, is the basis of the name of a brand. Can you name it?
   
   
   

2. This French avatar of NutraSweet, the sweetener, was marketed under a name that is a combination of the English word for "a rich sweet confection" and the French word for 'wild cherry.. Can you name the brand?
   
   
   

3. Dia and ED are its hard-discount banners, .8 a Huit. is a convenience store banner, Promocash is a chain of mini-markets, Champion is the supermarket chain. Which group?
   
   
   

4. Which organisation is planning to introduce the .Avsar. brand of ladoos?
   
   
   

5. What, in tourism terminology, is MICE?
   
   
   

6. This organisation in the service industry has a loyalty programme with over 20 million members, the world.s biggest. Can you name it?
   
   
   

7. Which cricketer has been chosen as the brand ambassador of Millennium Alcobev.s flagship brand Zingaro?
   
   
   

8. Recently, Merck announced the withdrawal of its arthritis and acute pain medication, whose generic name is rofecoxib. Can you name it?
   
   
   

9. Which company has become the official supplier of racing shoes to Formula One champion Michael Schumacher, starting with its fireproof Future Cat brand?
   
   
   

10. Bunge owns Dalda. Which other brand (of bottled oil) does it own in India?