Brand Quest      (November 04, 2004)

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I.

1. He lost both his parents by 1856; he was then 10 years old. He grew up in an orphanage known as Bruderhaus, and got trained in the adjoining engineering factory, where Gottlieb Daimler, the technical manager, spotted his talent. They worked together til l 1907 when he, called ‘The King of Design Engineers,' left Daimler-Motoren-Gesellschaft to set up his own business. Who is being referred to here?
   
   
   

2. Which company's subsidiary is UltraTech Cement, and what was it called earlier?
   
   
   

3. This company, which is now facing a bid from a company half its size, was founded by Cecil Rhodes. Its major shareholder is Vladimir Potanin's Norilsk Nickel group, which holds 20 per cent of the company. Its CEO is Ian Cockerill. Which is the company?
   
   
   

4. This formulation was developed in 1965 by researchers at the University of Florida to help the State's football team members beat dehydration. How is the formulation known now?
   
   
   

5. In 2002, US-based Tibco Software bought Praja, a company founded by Dr Ramesh Jain and which other famous personality?
   
   
   

6. Which company is focussing on long-term goals collectively called the 'Garuda Vision'? (Clue: This has got nothing to do with Indonesia's airliner Garuda!)
   
   
   

7. "Know. Now." This is the base line of a brand, 150 years old, which is in the business of providing information to its customers. Which company?
   
   
   

8. An easy one to end this week's quiz! What was created by Umesh Rao, an artist with JWT, and Bobby Kooka in 1946?