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Brand Quest      (September 09, 2004)

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I.

  1. Who in 1982 became the first Indian woman to graduate from the Harvard Business School?



  2. Rick Thoman, earlier with IBM, was made CEO of this company in 1999; he tried to change the company's focus on the lines of IBM ... software and consulting. In 2000, Paul Allaire became CEO. He didn't last long. The very next year, the company got its first woman CEO in Anne Mulcahy. Can you name the company?



  3. Liliane de Bettencourt is one of the richest women in the world, thanks to a controlling stake in this company which she inherited in 1957 from her father Eugene Schueller, its founder. Nestle holds a substantial stake in it. Which company does she con trol?



  4. While in charge of Hasbro's Playskool brand in Boston, she got an offer from "this obscure Internet company" in California, and wasn't sure whether it was worth it. Eventually, she accepted it. She once said: "At Hasbro, we used to spend a lot of time trying to pick the next hot toy ... the next Cabbage Patch Kid, or the next Pokemon. At this company, we don't worry about that. Our army of users figures out what's hot before we even know." Have you figured out who is being referred to here? Also which is the company?



  5. After her graduation from the Madras Christian College, she completed her MBA from the IIM, Kolkata. She then attended business school at Yale University, and, it is said, interviewed with consulting firms wearing a sari because she did not own a busin ess suit. Before her present job, she has worked in Boston Consulting Group, Motorola and ABB. Who's she?



  6. A sitter! What new name did WLS-TV's show A. M. Chicago get in 1985?



  7. She is said to be adept at simplifying complex ideas. Why not! While studying medieval history and philosophy at Stanford University, she used to write two-page abstracts from pages and pages of matter. She dropped out of law school but did an MBA at t he University of Maryland and an MS in management from MIT under the Sloan Fellow programme. She helped design Lucent's logo. Can you name her?




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