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Brand Quest      (September 02, 2004)

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  1. In 1925, Arthur S. Heineman, an architect and developer, constructed a building called Milestone in San Luis Obispo, thereby pioneering a concept. However, before he could do that, people pointed out what they thought was an apparent error in the hoard ing put up to announce its construction. What first did Milestone achieve and what was the 'error'?

  2. What do the initials in management guru C. K. Prahalad's name stand for?

  3. When it was launched in 1997, it was the first mass-produced gasoline/electric car. This Japanese brand gets its name from the Latin word meaning "to go before." Which car?

  4. Gordon Woodroffe, Hindustan Dorr-Oliver, New Video Ltd and Mather & Platt are some of the companies belonging to which group?

  5. The author of Guerrilla Marketing Jay Levinson said this about someone: "Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? ... ... ." Fill up the blanks!

  6. The Aditya Birla group company Hindalco has decided to merge with itself all businesses except one of Indal in an operation code named Project Crescent. After the merger, Indal will handle which business?

  7. He became a sports professional at 16, and immediately caught the attention of the corporate world. Some of his current sponsors are Speedo, Visa, mortgage company Argent, Omega, AT&T Wireless and energy food company PowerBar. For Argent, he did a comm ercial with a dolphin. Who's the sports personality?

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