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Brand Quest      (July 29, 2004)

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  1. Jamie Olis was sentenced to 24 years in prison for his role in a complicated financial transaction dubbed 'Project Alpha,' a plan to borrow $300 million but book it as cash from operations rather than as debt. This way, the company's cash flow from ene rgy trading activities would seem to keep pace with its earnings, and thus wouldn't seem overpriced. Which company are we referring to?

  2. The company paid $5 million for the CEO's diamond ring, $6,000 for a shower curtain, $2 million to celebrate his wife's birthday party in the island of Sardinia. The party also included an ice sculpture of Michelangelo's David with vodka flowing from ...Who is this and which company did he head?

  3. Easy! One of the many complex financial vehicles this company cooked up was one named after a Star Wars character; this vehicle bought out Calpers' stake in a joint venture with this company. Can you name the company, as also the financial vehicle?

  4. Now a unit of Citigroup, this company got itself into what is known as the 'Boom-Boom Room scandal,' which included accusations that women were harassed and intimidated by male workers at their basement party room. The case was settled in 1997. Can you name the company?

  5. The crisis for this company deepened when late last year Bank of America denied the authenticity of a document that purportedly certi- fied that this company's Cayman Islands unit, Bonlat Financing Corporation, held around $5 billion in cash and securi ties in that bank. Which is the company?

  6. Model, stockbroker, Kmart spokesperson, entrepreneur and ImClone. Who is associated with all these terms?

  7. Pulitzer Prize winner James B. Stewart's story describes the facts behind one of the most famous insider-trading scandals to have hit Wall Street .... one that involved big names such as Michael Milken, Ivan Boesky, Martin Siegel and Dennis Levine. Wha t's it called?

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