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Brand Quest | Business Line | The Hindu |

Brand Quest      (July 15, 2004)

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I.

  1. An easy one to start with! Which two companies invented the compact disc format?



  2. His golden retriever Koa, which is Hawaiian for 'spiritual warrior,' is some times part of official meetings. The founder of the company also has a title for Koa: chief love officer. The company, which only recently went public, provides subscription-b ased customer relationship management software online. Can you name it?



  3. Wheel, Brooke Bond, Lux, Rin, Lifebuoy and Fair & Lovely. What is the collective name that HLL has given them?



  4. This electronics company was known for its practical, if not innovative, designs, which also contributed to a troublesome nickname ó 'Maneshita Denki,' meaning 'Copycat Electric.' The company is now trying to shrug off that image. Which is this company ?



  5. It's a method of artificially boosting sales, especially at the end of a fiscal year. Luring distributors and dealers with special incentives to purchase more goods, the companies producing the goods virtually pack the distribution network with excess inventory. What is this practice called?



  6. The company doesn't have the licence to market its products under this brand name outside India, Bhutan and Nepal. So, it launched the Lava brand in many American, African and Asian markets. In Ethiopia, Lava is being endorsed by long-distance runner a nd Olympic gold medal winner Haile Gebrselassie. Can you name the company/brand?



  7. Midram Publications is in the news. Why?




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