Brand Quest      (July 08, 2004)

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I.

1. It was a term used to describe a situation during the dotcom boom when those who joined a company late found themselves next to earlier joiners with much bigger gains from stock options. What's the term?
   
   
   

2. Economist George Akerlof, who won the Nobel Prize in 2001, wrote a paper in 1970 which established the fundamentals of the asymmetrical information theory using the example of the second-hand market for a product. His theory was that the price for a go od product decreases because of the existence of bad ones, and the inability of the buyers to make out the good from the bad. What usage did the English language get because of this paper?
   
   
   

3. Lacoste and Crocodile! What differentiates their trademarks?
   
   
   

4. Sitter! Who is said to be surrounded by a Reality Distortion Field, which enables him to convince everybody in his vicinity that he's right?
   
   
   

5. First called B&W, it was later renamed Pacific Aero Products. What's its current name?
   
   
   

6. What kind of colour is Pullman Brown?
   
   
   

7. One of his prominent quotes is: "Quality is not only obtainable, but essential." He was so obsessed with eliminating waste that he is said to have marked the eggs in his refrigerator with the purchase date so that the oldest would be eaten first. Who's he?