Brand Quest      (June 17, 2004)

To get answer, point at the ANSWER icon

I.

1. Steven Levy's 1984 book Hackers: The Heroes of the Computer Revolution profiled Bill Gates and Steve Jobs, among others. Who, also known as RMS as per his initials, was profiled as 'The Last of the True Hackers'?
   
   
   

2. The first of these to enter service was registered as Golf Bravo Oscar Alpha Alpha (G-BOAA). What is it?
   
   
   

3. Shojiro Ishibashi founded this company in 1931. He gave it a name by reversing the English translation of his Japanese name. The translated and reversed name sounded similar to a rival company's name in the same auto ancillary industry. Interestingly, decades later, this company purchased its rival. Which company?
   
   
   

4. One of its ads in the '20s carried the slogan: 'Don't carry a cold in your pocket.' Can you name the company and the product?
   
   
   

5. "I grew up with a speech impediment, a stammer that wouldn't go away. Sometimes, it led to comical, if not embarrassing, incidents. In college, I often ordered a tuna fish on white toast on Fridays when Catholics in those days couldn't eat meat. Inevit ably, the waitress would return with not one but a pair of sandwiches, having heard my order as “tu-tuna sandwiches." Whose quote?
   
   
   

6. Conrad Black, who until recently headed Hollinger International, according to a news report, is being "investigated by the US Securities and Exchange Commission, ironically a New Deal institution created in 1934, for receiving millions of dollars in un authorised payments from his company." What's the irony?
   
   
   

7. Guessable! C. K. Prahalad, praising their supply chain, described them as "a model of managerial and organisational simplicity." Whom did he refer to?