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Brand Quest      (May 27, 2004)

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I.

  1. At least four times a year, Nielsen Station Index collects demographic data on television viewing across the US. The organisation sends diaries to certain households, whose members then fill up info about their viewing habits for that week before the d iaries are collected back. The diaries of the Northeast are processed first, and then the whole market is gradually evaluated. The term Nielsen uses for this can be 'connected' to a term which means: "Passes over or through a surface or medium with a con tinuous movement." What's the term?



  2. It is known as IEEE 802.16, denoting the working group number 16 of the Institute of Electrical and Electronics Engineers (IEEE) 802, which is a committee within IEEE that develops local area network standards and metropolitan area network standards. H ow is this evolving wireless technology, which reports say could give 3G a run for its money, better known as?



  3. An easy one! What's the single word for 'Little Nest' in Swiss German?



  4. Saudi Arabia plays this role in OPEC. That is, it either boosts supply by increasing production at short notice or reduces it by cutting down supplies. What's the term used to describe a player performing such a function, normally undertaken by the mos t dominant member of a cartel?



  5. Sitter! What are called 'Woodstock for Capitalists'?



  6. In 1987, when faced with tough competition from an unlikely player, the top brass of Hindustan Lever plotted a strategy to inhibit its growth. They called it Project STING. Who was the competitor?



  7. Which company, with a diamond-shaped logo, was founded in 1907 by Toshiya Iwasaki, the second son of the second president of the original Mitsubishi Corporation? (Clue: In 1944, this company and Nippon Chemical Industries merged to form Mitsubishi Chem ical Industries. In 1950, however, it became an independent company again.)




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