Brand Quest      (March 25, 2004)

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I.

1. In 1960, Tom and his brother borrowed $900 to buy a store which specialised in a particular dish. The next year, Tom bought out his brother's stake by giving him the Volkswagen Beetle that was used for delivering the food item. In 1965, he changed the company's name. He retired, selling his stake to Bain Capital, in 1998, and the business by then was a multi-billion dollar one. Which organisation are we referring to?
   
   
   

2. Felix Hoffmann created this drug in 1897, which in a few years became a top-seller. The drug derives its name from a combination of letters from 'a salicin-yielding plant,' 'acetyl,' and 'a common suffix for medications,' not necessarily in that order. Can you name the drug?
   
   
   

3. — No. 97 isn't commercially produced in India; lesser varieties like No. 88 and 93 are. But a Government owned-organisation has come forward to develop the first-mentioned variety. What product are we referring to? Can you also name the organisati on, as also the context in which it's developing it?
   
   
   

4. Watchmaker Jaeger-LeCoultre, founded by Antoine LeCoultre and Edmond Jaeger in 1903, developed the brand Reverso, which came with a swivel case, in 1931. This brand was originally developed for English officers who needed a watch that would remain inta ct despite hard knocks sustained during which game?
   
   
   

5. This thinker's book takes a swipe at how many US corporations function. A sample: "The oppressive atmosphere in most large companies resembles downtown Calcutta in summer. We intellectualise a lot in management. But if you walk into a factory or a unit , within the first 15 minutes you get a smell of the place." Whose words?
   
   
   

6. "I would have been a biscuit-maker," he said, when asked in an interview what he would have been had it not been for his current job! Biscuit manufacturing wouldn't have been a problem for him, as his father has been running Luckyland Biscuits for the past three decades, and it now is the third-biggest biscuit maker in Sri Lanka? Whose quote?
   
   
   

7. Which Indian company has tieups with two-wheeler companies Hyosung and Italjet?